Jessie Jarvis

Jessie Jarvis is a wife, mother, third-generation rancher, and Founder of Of The West. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.


In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

Jessie and her husband, Justin, have two children (Jhett and Jaxyn), and are working to carry on the legacies of their family ranching operations.


Whether it’s helping someone find their next job or employee, creating deep, relatable conversation via a podcast episode, speaking on stage, or sharing glimpses of their life online, Jessie’s goal is to create an atmosphere for conversation and connection, in an effort to ensure that the ag + western industries are here for the next generation(s).


What does being an Entrepreneur mean to me:

Being an entrepreneur is what has allowed me to share my story of agriculture and the western way of life, create a business in Of The West, and build a life that my family can continue to benefit from for years to come. The life of an Entrepreneur is not easy, but nothing worth having ever is. I've never worked harder, but I've also never been rewarded more. Taking the jump into Entrepreneurship can be a scary move to make, but having the belief in yourself that you can build or create a solution to an existing problem, through the form of a business is one you will never, ever regret!

"We can all be Makers, so let’s be Makers of good. Just like Him, who was the first maker.”


– Nevada Miller

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