Sisters, Dana and Tracy didn’t start their business on purpose, it was born out of necessity- a horse at the therapeutic riding program where they worked required a 42" cinch- a tough size to find! Though they have a passion and love for custom gear, as a non-profit on a budget, it was not an option for 15-20 horses. Equipped with “if there’s a problem, we are going to solve it” mentality though, Dana bought a kit from U-BRAID-IT and started making them for the program…. Little by little things grew, Tracy learned how to make them, and a business evolved! Thousands of cinches later, and after lots of trial and error and a desire to always be improving and learning, teaching cinch making was a natural addition to the business.

Their goal is to create a highly usable piece of tack that is as functional as it is beautiful.

Dana and Tracy have taught dozens of folks how to tie cinches, both in person and online. They are so excited for “Be A Maker School”, and to be a part of such an enthusiastic learning community! They are focused on teaching people how to build functional equipment first and foremost, with the comfort of the horse in mind.

What does it mean to you to be an entreprenuer?

To us, being entrepreneurs means constantly adjusting our strategies, reflecting on things we

do well and things we can improve, and striving to create a positive experience for our

customers that allow us to maintain a high quality product. Technology and social media are

constantly changing, and while people are becoming more and more conditioned to instant

gratification, the western trades are unique in that a good portion of our businesses just won’t

ever be fast or instant. Finding this balance between protecting the core of what we make and

keeping up with the fast paced world as best we can, within reason, is a fun challenge, and

takes a lot of creativity!